The Real Estate Advantage — Ghana Edition
A practical guide to branding, marketing and AI for real estate agents in Ghana
Getting into real estate in Ghana is easy. Getting trusted, getting listings and getting paid is not. In 15 chapters and over 200 pages, Mark Adom shows aspiring agents, new property consultants and independent marketers how to choose a niche, build a credible brand, run campaigns from verified facts, use AI safely, qualify inquiries ethically and launch with a 30-day plan.
- ✓ Pay with mobile money or card, secured by Paystack
- ✓ Ebook sent straight to your email after payment
- ✓ Questions before you buy? Ask us
A MarkTheMentor Masterclass Book
The Real Estate Advantage
A practical guide to branding, marketing and artificial intelligence for Ghanaian real estate professionals.
In a market where trust is scarce, trustworthy professionals have the advantage.
Inside you will learn to
- 01Choose a niche and position yourself with credibility, without pretending
- 02Understand Ghanaian buyers, tenants, landlords, investors and diaspora clients
- 03Build campaigns from verified facts, on a modest budget
- 04Use AI to research, write, organise and analyse, and catch its errors
- 05Qualify enquiries, handle objections and follow up ethically
- 06Navigate licensing, verification, AML and data protection
- 07Launch with a 30-day plan, 32 AI prompts and a complete toolkit
MarkTheMentor Masterclass
See what you will learn
Who this book is for
- Aspiring real estate agents in Ghana who want to start the right way
- New property consultants who need their first clients and listings
- Independent marketers and social media managers working with developers
- Agents who want to use AI tools without making false or risky claims
- Students and graduates who are considering a career in real estate and want to understand the industry before they start
- Young people with no industry experience who want a clear, practical way into property in Ghana
What's inside
- 15 chapters on niche, brand, marketing, lead qualification and launch
- A 30-day launch plan
- 32 ready-to-use AI prompts for listings, captions, scripts and follow-ups
- Worksheets and templates for every chapter
- A Ghana verification guide covering REAC licensing, land, rent and data protection
About the author
Mark Nii Barnor Adom, known as MarkTheMentor, is a youth strategist, mentor and the founder of NEXT STEP by MAP Consulting in Ghana.
Frequently asked questions
- Is this book only for licensed agents?
- No. It is written for anyone starting or growing in Ghanaian real estate, including people preparing to get licensed.
- Does it cover REAC licensing?
- Yes. The verification guide explains what to check on REAC licensing, land, rent and data protection before you market a property.
- Do I need to be good with technology to use the AI prompts?
- No. The 32 prompts are copy-and-paste ready and work with free AI tools.
- Is this book suitable for students or people with no experience?
- Yes. You do not need any experience or a licence to start reading. The book begins with choosing a niche and building a credible brand, so it works as a starting guide for students, graduates and anyone preparing to enter real estate in Ghana.
- What format is the book?
- It is an ebook delivered digitally after payment.
- How do I pay?
- Click Buy now and pay securely through Paystack with mobile money or card.
More books by Mark Adom
The Real Estate Advantage — Ghana Edition
GHS 200