A business email address on your own domain, like info@yourbrand.com, makes customers, suppliers and banks trust you faster than a free address. It also keeps your brand on every message you send. You need a domain name first, then email addresses on it.
Why does a free email address cost you business?
When a customer sees yourbrand@gmail.com, they cannot tell whether your business is established. When they see info@yourbrand.com, they see a business with its own name and its own website. For quotes, invoices and tenders, this small detail often decides who gets a reply.
What is a domain name?
A domain is your address online, such as yourbrand.com. It should be registered in your name so that you control it. Ask any builder who the registered owner is before you pay.
How many business emails do you need?
Most small businesses start with four: info@ for general enquiries, sales@ or orders@ for customers, accounts@ for invoices, and one personal address for the owner. You can add more later.
Can you use business email on your phone?
Yes. A good setup gives you a mobile app and a webmail login, so you can answer customers from your phone the same day.
How do you get a domain and email set up?
You can do it yourself or have it done for you. Our Launch Site sets up your own .com domain, four business emails and a professional website together, in seven working days, for GHS 1,800.
Frequently asked questions
Do I need a website to have business email? You need a domain. A website is not required, but most businesses want both.
Who pays for renewals? The domain renews every year. Ask what the renewal costs before you buy. Our renewal package is currently GHS 1,000 a year, and it can change.
Written by Mark Nii Barnor Adom. About the author