Yes, most businesses still need a website even with WhatsApp and Instagram, because a website is the only place online that you own. WhatsApp and Instagram are excellent for conversations and showing your work, but your accounts, your followers and your layout belong to those platforms. Your website and your domain belong to you.
What do WhatsApp and Instagram do well?
They let customers message you quickly and see your work. Keep using them.
What does a website add?
- A place people can find on Google. Someone searching for what you sell can find a website. Few people find a WhatsApp number that way.
- Trust. A website with your own domain and email tells new customers you are an established business.
- One clear page for everything. Services, prices you want to show, location, photos and a contact form in one place.
- Ownership. If an account is lost or changed, your website is still there.
- A link for everything. Put it in your bio, on invoices, on your signboard and in every email.
What should a small business website have?
A design that works on a phone, a WhatsApp button, a contact form, your services and your location. Read what a business website should include.
How do you get one?
Our Launch Site gives you a website of up to five pages, your own .com domain and four business emails, built in seven working days for GHS 1,800.
Written by Mark Nii Barnor Adom. About the author