AI tools can save a real estate agent hours every week. They can also get you into trouble faster than any competitor, if you let them write things you have not checked. The difference comes down to the prompt you give and the way you use the answer.
Here are ten prompts to get you started. Copy them into any free AI tool, replace the words in square brackets with your own verified details, and read every result before it goes anywhere near your clients. These ten are a starting set to show you how to work. They are not the full toolkit; I come back to that at the end.
The golden rule before you start
AI does not know your property. It does not know the area, the owner, the documents or the price. If you do not give it facts, it will invent them, and it will sound completely confident while doing it.
So follow three rules every time:
- Only put facts you have verified into the prompt.
- Tell the tool not to add anything you did not provide.
- Read the result line by line and delete any claim you cannot prove.
Every prompt below includes an instruction to stick to your facts. Keep it in.
Prompt 1: Write a clear listing description
"Write a clear, honest description of a property using only the facts below. Do not add features, amenities, distances or claims that I have not listed. If something is missing, leave it out. Facts: [property type], [location], [size as given to me], [price as given to me], [document status, stated exactly as I know it], [access and condition]. Tone: professional and warm. Length: under 150 words."
Use it for any listing. The "leave it out" instruction is what keeps the description honest.
Prompt 2: Turn rough notes into a social caption
"Turn these notes into a short social media caption for Ghanaian buyers. Use only the information in my notes. Do not exaggerate. End with a simple call to action asking people to send a message to arrange a viewing. Notes: [paste your notes]."
This is perfect for the moment after a site visit when you have messy notes and no energy to write.
Prompt 3: Write a walk-through video script
"Write a 45-second script for a video walk-through of a property. I will be speaking to the camera at the site. Use only these facts: [facts]. Give me the opening line, three things to point out in order and a closing line asking viewers to contact me. Keep the language simple and natural, not salesy."
You then record the script in your own words. It stops you from rambling or forgetting what matters.
Prompt 4: Reply politely to a first enquiry
"Write a short, friendly WhatsApp reply to someone who asked about a property. Thank them, confirm the key details I give you, and ask two questions to understand what they need: their purpose and their timeline. Do not pressure them. Details: [facts]."
Fast, polite replies win business. This gives you a consistent first response.
Prompt 5: Qualify an enquiry ethically
"Suggest five respectful questions I can ask a new enquirer to understand whether this property suits them. Cover purpose, budget range, timeline and decision makers. The questions must be polite and must not pressure or embarrass the person."
You are not interrogating people. You are making sure serious clients get your best attention, and everyone's time is respected.
Prompt 6: Follow up after a viewing
"Write a short follow-up message to send the day after a property viewing. Thank them for coming, invite questions, and offer to share anything else they need. Do not use pressure tactics or false urgency. Their name is [name] and the property is [property]."
False urgency such as "only one left!" damages trust. This prompt tells the tool to avoid it.
Prompt 7: Explain a process in plain language
"Explain, in simple language for a first-time buyer in Ghana, what the general steps of [a process, for example viewing and verifying a property] look like. Keep it general. Do not give legal advice, and add a line recommending that they confirm current requirements with the proper authority or a qualified professional."
This builds your reputation as the agent who explains. Always check the result against official sources before you publish it, because AI can be out of date or wrong about legal and regulatory detail.
Prompt 8: Plan a week of content
"Plan seven days of social media content for a Ghanaian real estate agent who focuses on [your niche] in [your area]. Mix useful explainers, honest site visits and answers to common client questions. For each day give a topic, a format and one line on the goal. Do not invent statistics."
Having a plan removes the daily "what do I post?" stress and keeps you consistent.
Prompt 9: Check your own advert for risky claims
"Read the advert below as a careful regulator would. List every claim that I might not be able to prove, every word that sounds like a guarantee, and anything that could mislead a buyer. Then suggest safer wording. Advert: [paste your advert]."
This is one of the most valuable uses of AI for an agent. You are asking it to criticise your draft, not to invent facts, and it helps you catch exaggeration before someone else does.
Prompt 10: Write a clear message to a property owner
"Write a short, respectful message to a property owner introducing myself as a real estate agent who focuses on [niche] in [area]. Explain in three bullet points how I would present their property and handle enquiries. Do not make promises about price or speed of sale. My name is [name]."
Owners are cautious. A calm, specific message that does not overpromise does more for you than a big claim.
Using these prompts well
A few habits will improve every result:
- Give context. Tell the tool who the audience is, what the goal is and what tone you want.
- Set limits. Word count, format and "do not add anything I did not provide" all help.
- Edit like it is your name on it, because it is. Rewrite lines that do not sound like you.
- Never paste private data. Do not put clients' ID numbers, financial details or private documents into a public AI tool.
- Keep a folder of your best prompts. Over time it becomes your own toolkit.
What AI should never do for you
Do not use AI to invent testimonials, fake property details, imaginary prices or made-up legal claims. Do not let it decide what is legal or required. For anything about licensing, always go to the regulator's own site. These tools are assistants for writing and planning, not sources of truth.
Want the full set?
These are ten starting points. In The Real Estate Advantage: Ghana Edition, I give you 32 ready-to-use prompts covering listings, captions, scripts and follow-ups, along with worksheets, a 30-day launch plan and a Ghana verification guide. Everything is written to help you use AI without making false or risky claims.
You can get it here: The Real Estate Advantage: Ghana Edition.
Written by Mark Nii Barnor Adom. About the author