In property, your name is your stock in trade. One listing that turns out to be false, or one claim you could not prove, can cost you more than a month of posting can earn.
This is a practical checklist, not legal advice. For anything with real money or land at stake, speak to a qualified lawyer and the relevant authority.
Seven checks
- Who is the seller or landlord? Ask to see identification and confirm that the person offering the property is the person who can.
- What documents exist? Ask what documents the seller holds for the property and ask to see them. If a seller will not show documents, treat that as a warning.
- Is the land or property as described? Visit it. Compare what you see with what you were told: size, location and access.
- Check with the proper offices. For land, find out how to confirm ownership and the status of the land with the Lands Commission. Do not rely on a verbal assurance.
- Are you correctly registered? Check the current requirements for agents with the Real Estate Agency Council, and keep your own registration in order.
- Do you have permission to use photos and details? Do not post a person's phone number, photos or personal details without their agreement. Learn the basics of the Data Protection Act.
- Can you prove every claim in the advert? If you cannot show it, do not say it. "Close to the main road" is only fine if it is.
Write the advert from the facts
Write down what you have verified, then write the advert from that list. If AI helps you write, give it only those facts and read the result carefully before you post.
Why this wins
Buyers and tenants can tell a careful agent from a careless one. Being the person who checks first is how you earn referrals.
My book The Real Estate Advantage: Ghana Edition has a full Ghana verification guide, worksheets and 32 ready-to-use AI prompts.
Written by Mark Nii Barnor Adom. About the author